RU-URB is a slow and artisanal luxury brand, seamlessly fusing Rural and Urban influences to conjure pure magic. Our essence lies in the harmony of nature, where traditional Chikankari blends flawlessly with modern silhouettes, crafting timeless classics for all. With a heritage-inspired touch, RU-URB cherishes the unity of nature, radiating positivity and happiness in every detail.
The magic of two parallel worlds, RURAL & URBAN, intertwines harmoniously, creating a captivating symphony of artistry. RURAL forms the heart of RU-URB, infusing its rare and distinctive Chikankari artistry, while URBAN stands as its unwavering support system, combining efforts to unveil the enchantment of our beautiful modern-classic designs. RUURB values nature’s unity and aims to create a safe and positive space for people from all walks of life. Find your happiness, your style, and your confidence – all in one place. Experience RUURB, where magic meets reality.
RU-URB blossomed in the heart of Lucknow, India. The city has influenced the budding of RU-URB with it’s heritage and detailed form of art of Chikankari. This influence sowed the seeds of “REDOING THE DONES,” where DONES signify the enchanting realm of Chikankari clothing. The concept breathes life into timeless pieces by reinventing Chikankari with a fresh and diverse approach, perfectly tailored to the discerning tastes of contemporary individuals. Our passion lies in infusing Chikankari with a classic and understated charm, using minimal patterns on fine and natural fabrics to ensure impeccable garment quality. The essence of our classics lies in captivating colour palettes that mesmerise the senses. Unlike fast fashion brands, we take pride in producing small quantities, cherishing the craftsmanship that goes into each piece. We support artisanal communities in and around Lucknow, that weave the story of RU-URB.
RUURB’s vision is to make Chikankari an Everyday Luxury, allowing all to celebrate the artistry of India in their daily lives. Join us in this delightful journey as we rediscover the magic of Chikankari, and embrace elegance that stands the test of time.
RU-URB blossomed in the heart of Lucknow, India. The city has influenced the budding of RU-URB with it’s heritage and detailed form of art of Chikankari. This influence sowed the seeds of “REDOING THE DONES,” where DONES signify the enchanting realm of Chikankari clothing. The concept breathes life into timeless pieces by reinventing Chikankari with a fresh and diverse approach, perfectly tailored to the discerning tastes of contemporary individuals. Our passion lies in infusing Chikankari with a classic and understated charm, using minimal patterns on fine and natural fabrics to ensure impeccable garment quality. The essence of our classics lies in captivating colour palettes that mesmerise the senses. Unlike fast fashion brands, we take pride in producing small quantities, cherishing the craftsmanship that goes into each piece. We support artisanal communities in and around Lucknow, that weave the story of RU-URB.
RUURB’s vision is to make Chikankari an Everyday Luxury, allowing all to celebrate the artistry of India in their daily lives. Join us in this delightful journey as we rediscover the magic of Chikankari, and embrace elegance that stands the test of time.
RU-URB is a slow and artisanal luxury brand, seamlessly fusing Rural and Urban influences to conjure pure magic. Our essence lies in the harmony of nature, where traditional Chikankari blends flawlessly with modern silhouettes, crafting timeless classics for all. With a heritage-inspired touch, RU-URB cherishes the unity of nature, radiating positivity and happiness in every detail.
The magic of two parallel worlds, RURAL & URBAN, intertwines harmoniously, creating a captivating symphony of artistry. RURAL forms the heart of RU-URB, infusing its rare and distinctive Chikankari artistry, while URBAN stands as its unwavering support system, combining efforts to unveil the enchantment of our beautiful modern-classic designs. RUURB values nature’s unity and aims to create a safe and positive space for people from all walks of life. Find your happiness, your style, and your confidence – all in one place. Experience RUURB, where magic meets reality.
RU-URB blossomed in the heart of Lucknow, India. The city has influenced the budding of RU-URB with it’s heritage and detailed form of art of Chikankari. This influence sowed the seeds of “REDOING THE DONES,” where DONES signify the enchanting realm of Chikankari clothing. The concept breathes life into timeless pieces by reinventing Chikankari with a fresh and diverse approach, perfectly tailored to the discerning tastes of contemporary individuals. Our passion lies in infusing Chikankari with a classic and understated charm, using minimal patterns on fine and natural fabrics to ensure impeccable garment quality. The essence of our classics lies in captivating colour palettes that mesmerise the senses. Unlike fast fashion brands, we take pride in producing small quantities, cherishing the craftsmanship that goes into each piece. We support artisanal communities in and around Lucknow, that weave the story of RU-URB.
RUURB’s vision is to make Chikankari an Everyday Luxury, allowing all to celebrate the artistry of India in their daily lives. Join us in this delightful journey as we rediscover the magic of Chikankari, and embrace elegance that stands the test of time.
RU-URB blossomed in the heart of Lucknow, India. The city has influenced the budding of RU-URB with it’s heritage and detailed form of art of Chikankari. This influence sowed the seeds of “REDOING THE DONES,” where DONES signify the enchanting realm of Chikankari clothing. The concept breathes life into timeless pieces by reinventing Chikankari with a fresh and diverse approach, perfectly tailored to the discerning tastes of contemporary individuals. Our passion lies in infusing Chikankari with a classic and understated charm, using minimal patterns on fine and natural fabrics to ensure impeccable garment quality. The essence of our classics lies in captivating colour palettes that mesmerise the senses. Unlike fast fashion brands, we take pride in producing small quantities, cherishing the craftsmanship that goes into each piece. We support artisanal communities in and around Lucknow, that weave the story of RU-URB.
RUURB’s vision is to make Chikankari an Everyday Luxury, allowing all to celebrate the artistry of India in their daily lives. Join us in this delightful journey as we rediscover the magic of Chikankari, and embrace elegance that stands the test of time.
RU-URB is a slow and artisanal luxury brand, seamlessly fusing Rural and Urban influences to conjure pure magic. Our essence lies in the harmony of nature, where traditional Chikankari blends flawlessly with modern silhouettes, crafting timeless classics for all. With a heritage-inspired touch, RU-URB cherishes the unity of nature, radiating positivity and happiness in every detail.
The magic of two parallel worlds, RURAL & URBAN, intertwines harmoniously, creating a captivating symphony of artistry. RURAL forms the heart of RU-URB, infusing its rare and distinctive Chikankari artistry, while URBAN stands as its unwavering support system, combining efforts to unveil the enchantment of our beautiful modern-classic designs. RUURB values nature’s unity and aims to create a safe and positive space for people from all walks of life. Find your happiness, your style, and your confidence – all in one place. Experience RUURB, where magic meets reality.
RU-URB blossomed in the heart of Lucknow, India. The city has influenced the budding of RU-URB with it’s heritage and detailed form of art of Chikankari. This influence sowed the seeds of “REDOING THE DONES,” where DONES signify the enchanting realm of Chikankari clothing. The concept breathes life into timeless pieces by reinventing Chikankari with a fresh and diverse approach, perfectly tailored to the discerning tastes of contemporary individuals. Our passion lies in infusing Chikankari with a classic and understated charm, using minimal patterns on fine and natural fabrics to ensure impeccable garment quality. The essence of our classics lies in captivating colour palettes that mesmerise the senses. Unlike fast fashion brands, we take pride in producing small quantities, cherishing the craftsmanship that goes into each piece. We support artisanal communities in and around Lucknow, that weave the story of RU-URB.
RUURB’s vision is to make Chikankari an Everyday Luxury, allowing all to celebrate the artistry of India in their daily lives. Join us in this delightful journey as we rediscover the magic of Chikankari, and embrace elegance that stands the test of time.
RU-URB blossomed in the heart of Lucknow, India. The city has influenced the budding of RU-URB with it’s heritage and detailed form of art of Chikankari. This influence sowed the seeds of “REDOING THE DONES,” where DONES signify the enchanting realm of Chikankari clothing. The concept breathes life into timeless pieces by reinventing Chikankari with a fresh and diverse approach, perfectly tailored to the discerning tastes of contemporary individuals. Our passion lies in infusing Chikankari with a classic and understated charm, using minimal patterns on fine and natural fabrics to ensure impeccable garment quality. The essence of our classics lies in captivating colour palettes that mesmerise the senses. Unlike fast fashion brands, we take pride in producing small quantities, cherishing the craftsmanship that goes into each piece. We support artisanal communities in and around Lucknow, that weave the story of RU-URB.
RUURB’s vision is to make Chikankari an Everyday Luxury, allowing all to celebrate the artistry of India in their daily lives. Join us in this delightful journey as we rediscover the magic of Chikankari, and embrace elegance that stands the test of time.
